Strategic Management Analysis of Nike - 2527 Words

NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our Nike World†¦show more content†¦| Bargaining power of supplier. | Economic | .10 | 3 | .30 | 3. | Foreign exchange rate changes affecting imports/exports. | Economic | .05 | 2 | .10 | 44. | Economic crisis. | Economic | .05 | 1 | .05 | 5. | Threat of substitute products. | Economic | .15 | 4 | .60 | TOTAL | | 1 | | 3.72 | Internal Factor Evaluation Matrix (IFE) KEY INTERNAL FACTORS | FUNCTION | WT | RATING | WTD SCORE | STRENGTHS | | | | | 1. | Superior research and development. | RD | .20 | 5 | 1 | 2. | Marketing and distribution expertise. | Mktg | .15 | 3 | .45 | 3. | Strong management culture. | Mgmt | .10 | 3 | .30 | 4. | High financial returns. | Finance | .15 | 4 | .60 | 5. | Good corporate image. | Mgmt | .20 | 5 | 1 | 6. | Operational efficiency and effectiveness. | Operations | .10 | 4 | .40 | WEAKNESSES | | 0 | | 0 | 1. | High cost promotional activities. | Operations | .05 | 5 | .25 | 2. | Abuse of management Prerogative | Mgmt | .05 | 2 | .10 | TOTAL | | | | 4.10 | TOWS ANALYSIS MAX | STRENGTHS1. High Financial Returns2. Strong Management Culture3. Marketing/Distribution Expertise4. Superior RD5. Good Corporate Image6. Operational and Promotional efficiency and effectiveness. | WEAKNESSES1. High-cost Promotional Activities 2. Abuse of Management Prerogative | OPPORTUNITIES1. Change in consumer lifestyles.2. Decrease in taxation.3.MarketExpansion (Geographically and target market).4.Increase in Product Lines.5.Changes in the view of athleticShow MoreRelatedStrategic Management Analysis of Nike2519 Words   |  11 PagesNIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes withRead MoreEnvironmental Scan Essays952 Words   |  4 PagesEnvironmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th, 2012 Environmental scanning is an organization’s strategic management and is actual important to the corporation. Environmental scanning is getting-together data for the external and the internal of the company.Read MoreNikes Long Term Financial Goals938 Words   |  4 PagesHow important is it for the financial managers of Nike Inc. to use economic variables in identifying long term financial goals? For Nikes business model to continually flourish and stay profitable, the senior management team and strategic planners must continually monitor short, intermediate and long-term economic factors that will affect their operations. 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Using Bait And Switch Advertising - 1305 Words

Edward Lazear, an economist who graduated from Stanford, defines bait and switch advertising as when a â€Å"low priced good is advertised but replaced by a different good at the showroom.† (813) In other words, what is advertised is not the final product. Rather, the advertisement is used to draw in customers who then must settle for the next best thing – according to the company, of course. Additionally, he gives a second definition of bait and switch. This definition is the conditional opposite, though it has the same central meaning: â€Å"a seller advertises he has the high-quality good at a low price but replaces it with the identical good, renamed and carrying a higher price.† (Lazear 828) Lazear also claims that bait and switch is a â€Å"profitable strategy resulting in a fully rational equilibrium with false advertising.† (813) The profitable nature of using bait and switch advertising is a direct result of consumer susceptibility. When using bai t and switch tactics, enough customers â€Å"may be induced into the showroom by advertising to make up for those lost from failing to advertise truthfully† (Lazear 818). However, that profit turns on its head when the company is caught participating in such a practice. One example of bait and switch tactics working against a company is in the case of Laptop Desktop Repair, LLC. The owner, Vadim Kruchinin, reportedly misled customers with â€Å"high-dollar offers to buy back their electronics, only to give consumers far less after they sentShow MoreRelatedEssay on Ethical Issues in Real Estate Promotion664 Words   |  3 Pagesby using ‘bait-and-switch advertising. Bait-and-Switch advertising is a dishonest sales practice in which home developers advertise a lower price for a home in order to attract home buyers and then inform the prospective home buyer that the advertised item is no longer available and attempt to sell the customer to a more expensive home. Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents. I experienced bait-and-switchRead More Marketing Ethics Essay663 Words   |  3 Pagesissues in their everyday marketing activities. Such marketing activities that require marketing managers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing.   Ã‚  Ã‚  Ã‚  Ã‚  Advertising is the most criticized of all micro-marketing activities (McCarthy 643). What is considered as unfair or deceptive advertising is very difficult to pinpoint, because times have changed and continue to change on a day to day basis. What one person may consider unfair or deceptiveRead MoreMarketing Ethics : The Moral Values That Direct Marketing Choices And Activities1612 Words   |  7 Pagesdifferent view on what is considered right or wrong. There are certain ways a company can promote their products that come across as unethical. 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Why Music Education Should Be in Schools Free Essays

shoâ€Å"Music majors are the most likely group of college grads to be admitted to medical school. Physician and biologist Lewis Thomas studied the  undergraduate  majors of medical school applicants. He found that 66 percent of music majors who applied to med school were admitted, the highest percentage of any group. We will write a custom essay sample on Why Music Education Should Be in Schools or any similar topic only for you Order Now For comparison, (44 percent) of biochemistry majors were admitted. Also, a study of 7,500 university students revealed that music majors scored the highest reading scores among all majors including English, biology, chemistry and math†. Sources: â€Å"The Comparative Academic Abilities of Students in  Education  and in Other Areas of a Multi-focus University,† Peter H. Wood, ERIC Document No. ED327480†³The Case for Music in the Schools,† Phi Delta Kappan, February, 1994 Percentage of Americans who believe: * Music is a part of a well-rounded education 95% * Music is an activity that a child can enjoy all his/her life 98% * Learning a musical instrument helps students perform better in other subjects 92% * Music brings the family together 90% School band is a good way for young people to develop teamwork skills 97% * Schools should offer music as a part of the regular curriculum 93% * Music gives children a sense of accomplishment 95% * Music helps teach children discipline 92% * Music helps instill an appreciation of arts and culture 96% The U. S. spends more money than any other country in the world per student on education yet does not have the numbers to show it. Japan and Netherlands though put requirements on every single student to be a part of music enriching class through most of primary school How to cite Why Music Education Should Be in Schools, Essay examples

Why I Want to Be a Police Officer free essay sample

A police officer must be alert for any number of threats, human or otherwise. Once a crime has been committed, detectives seize the reigns and engage in sleuthing that ranges from routine questioning to DNA analysis. Sheriffs and state troopers maintain order in bigger bailiwicks: large, thinly populated districts and major highways. Once selected for the force, many officers specialize in a particular aspect of law enforcement or investigation. Most are assigned to patrol a specific area. As police officers rise in the ranks, their duties become more specialized. All police officers, because of their unique role in society, are responsible for maintaining the trust of the public they serve. Because of the responsibilities and prerogatives that come with police work, the pressure on officers can be enormous. â€Å"As a police officer, you’re called upon to do everything. You need to be a social worker, a psychologist, an officer of the peace and a soldier,† one officer reported. We will write a custom essay sample on Why I Want to Be a Police Officer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Being the first line of defense between criminals and their victims can be very stressful. Nevertheless, police work is mostly a series of routines: patrols, investigations, and paperwork. Even in America’s biggest and most violent cities, police officers seldom have occasion to draw their guns, much less fire them. Perhaps the most common burdens of police work are filling out forms in triplicate and enduring long, uneventful hours walking a beat or riding around in a patrol car. Local law enforcement is a demanding job, but one that most police officers find worthwhile. As one officer commented, â€Å"It’s interesting to map out strategies to solve community problems. Police officers are expected to be in good physical shape. A candidate’s insufficient height, weight, strength, or vision can lead to disqualification. Most police forces require only a high school diploma, although some expect their officers to have taken college courses or encourage them to pursue higher education while serving on the force. Character is also an important considerati on. Some applicants to law enforcement jobs undergo psychological evaluation. All are tested for drug use. Because law enforcement is a local concern, the path to the police force differs from community to community and state to state, but as the world becomes more complicated, so does the training required to become a police officer. Smaller communities may require new officers to complete an apprenticeship program. Large cities maintain police academies where aspiring officers are trained in the various aspects of police work, including investigative procedures, self-defense and the law, while fulfilling more minor duties such as directing traffic. Officers can pursue a managerial track and advance to become a sergeant, lieutenant, captain, or even a police chief or commissioner. Generally speaking, you must serve on the force five years before you are eligible to sit for the lieutenant’s exam, and after two years as a lieutenant, you can take the captain’s test. Each post requires increased education as well. You must have a two-year associates degree to advance to sergeant, 96 credits towards a bachelor’s degree to be considered for a lieutenant position, and a bachelor’s degree to make captain. Associated Careers There are many law enforcement tasks that the police leave to civilian personnel. Psychologists, chemists, biologists, photographers, and many other specialists can find employment with larger police departments. Although none of these specialties is essential to police work all the time, in some situations, expertise can be the key to cracking a case. Since police officers can and often do retire at an early age, many former police officers find good work providing private security for corporations or individuals.